The Red Sox, meanwhile, are headed in the opposite direction. They're 4-7 since the All-Star break and have to face the Angels' new acquisition, Dan Haren, tonight. Things are going so poorly that people aren't even watching anymore:
The Boston Red Sox's six-year reign atop MLB's local television ratings is about to end, as the team's local numbers have plummeted from first to fifth this season.
Entering the All-Star break, ratings for Red Sox games on NESN have dropped nearly 36 percent from last year, for a 6.25 average rating.
The last time the Red Sox finished out of the top spot was in 2003, when the Mariners posted an 11.53 rating on FSN Northwest. The Sox averaged a 7.86 rating that year on NESN. This year, Red Sox ratings trail the Cardinals (9.70 on FS Midwest), Twins (7.85 on FS North), Phillies (7.20 on CSN Philadelphia) and Reds (6.52 on FS Ohio).
Christine has theorized that a bad Red Sox season wouldn't necessarily be a bad thing because it might weed out some of the front-runners and pink hats. I haven't given up hope, but if things don't improve, I'll accept that silver lining.
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